Account health: what to check every week
Most account problems announce themselves early. A short weekly routine catches them before they turn into suppressed listings:
- Late shipment, cancellation and defect rates against each marketplace’s thresholds.
- Open cases, policy notifications and compliance requests.
- Listings flagged as suppressed, out of stock or missing required attributes.
- Buyer messages and returns approaching their response deadline.
- Any sudden change in buy-box ownership or unauthorised sellers on your brand.
Automated monitoring makes this continuous rather than weekly — but a person still needs to own the response.